Harley-Davidson Motor Company presents The No Show, a motorcycle show that can’t be cancelled. It’s a week-long online custom motorcycle show that brings together Harley-Davidson’s global online community to celebrate and support custom motorcycle shows and builders. Hosted on Harley-Davidson’s Instagram account now through June 21st, The No Show features over 50 builders from 10 countries, with over 25 of those builders coming from the postponed Mama Tried, Congregation Vintage Bike & Car, and Born-Free motorcycle shows. The remaining craftsmen and women were selected by Harley-Davidson and span a range of style, era, and geography. The bikes will be rolled out in batches every day for five days with awards being given out at the end of the week.
Those who visit The No Show can scroll through the array of bikes and tap into their favourites where they’ll see a personal video of each builder walking them through his or her masterpiece. Dotted throughout the bikes will be all the nuts and bolts of every motorcycle show – music, merch, and awards. After checking out custom builds, attendees can scroll to the virtual “stage” to listen to acoustic sets by The White Buffalo, Hollis Brown, and The Kenneth Brian Band.
“We’re here to support those who support our brand and culture,” said Patrick Holly, brand director at Harley-Davidson Motor Company. “With The No Show, we want to give part of our community not only a venue to show their work to millions but also offer our help in the short term.”
On the last day of the show, Sunday, June 21st, three builders are to be recognised for their achievements in ingenuity, artistry, self-expression, and ability to pave a new road in customisation. One winner will be selected from each of the following categories to receive a one-of-a-kind award created by Harley-Davidson designers:
Media Choice Award: chosen and presented by journalists from industry-leading motorcycle publications.
H-D Styling & Design Award: chosen and presented by Brad Richards, vice president of styling & design at Harley-Davidson and long-time garage builder.
Harley-Davidson Museum Award: chosen by the museum staff and presented by Bill Davidson, vice president of the Harley-Davidson Museum and great-grandson of Harley-Davidson’s Co-Founder William A. Davidson.
Catch The No Show through June 21st on Harley-Davidson’s Instagram and follow along on Twitter and Facebook to catch exclusive show content.