D3O, the global leader in impact protection, is excited to announce a landmark achievement: the company has been awarded the exclusive trademark for its signature bold orange colour (Pantone 1505C). This colour, now synonymous with the D3O brand, is trademarked for use in protective clothing, footwear and protective parts for motorcycling and motorsports in the United Kingdom.
This prestigious trademark marks a significant milestone in D3O’s ongoing growth and commitment to innovation and excellence in protective products. The iconic orange – a colour that has become a hallmark of D3O’s high-performance products, worn by 29-time, Isle of Man TT champion Michael Dunlop – is now legally protected as a symbol of trust, and safety in the motorcycle industry.
“We’re delighted to have secured this trademark registration.” said Mostyn Thomas, CMO of D3O. “The colour orange is a key part of D3O’s brand identity in which we have invested heavily in over the years. It has become synonymous with trusted, high performance protective products. Not only does this provide the D3O brand with protection against an increasing number of copy-cat products, but most importantly it provides consumers with the confidence that when they choose orange, they know they are choosing the best products to keep them safe.”
Trademarking a colour is a rare and complex process, and D3O’s success is a testament to the brand’s market presence. Many major brands, including General Mills, John Deere and Cadbury have run into challenges when attempting to trademark their brand colours and failed, emphasizing the significance of this achievement.
D3O’s orange is already a familiar sight in motorcycling, with the brand’s protective armour used by worldclass apparel brands including, Triumph, Harley Davidson, Belstaff, Rukka, Furygan, Richa and many more. D3O’s protection is trusted by riders at all levels from amateur enthusiasts to elite competitors. The colour’s association with safety, performance, and innovation has made it a symbol of protection in the motorsports and motorcycling industries.
“Securing a colour trademark is no small feat, and D3O’s achievement is a testament to the strength of their brand,” said Gary Johnston an IP expert and partner at Mathys & Squire, London. “This colour trademark safeguards their unique identity in the market and positions them for continued success in this competitive protection industry awash with counterfeit and copycat brands.”
This achievement also follows D3O’s recent brand refresh and the introduction of the tagline “Give it Orange,” which captures the spirit of D3O’s unwavering dedication to delivering the best possible protection. The brand is committed to driving innovation forward in the motorcycle industry, ensuring riders are protected in every scenario.
With the exclusive use of this trademarked colour, D3O continues to strengthen its reputation as the original and leading protective material in motorcycling, trusted by riders, teams, and industry professionals worldwide.
