Many motorcyclists will be familiar with impact protection specialist D3O. It’s the protection brand worn by Michael Dunlop amongst others, but D3O’s ability to protect and ultimately save lives extends beyond the world of motorcycling..
Easily recognised by its iconic orange colour, D3O has been leading the way in protecting motorcyclists for nearly two decades. As Michael Dunlop recently said “you wouldn’t climb a mountain wearing flip-flops, so why would you ride a motorbike wearing anything other thanD3O”. Dunlop has long said that D3O helps protect both his mind and his body – removing the fear of getting hurt.
This theme of ‘subconscious confidence’ has resonated with those using D3O around the world – on race-tracks, in war zones and even up in space – with D3O now established as the fast-growing protection brand in North America.
Beyond motorcycling, D3O has established itself as a go-to for impact protection for both athletes and recreational consumers alike in extreme sports, mountain biking, motocross, and snow sports, as well as team sports such as American football and ice hockey. As well as providing protection against impact, D3O has also formulated materials that protect against vibration – used by both Formula 1 and NASCAR teams for energy management in cars, helping increase driver focus and improve car performance.
It is well known that Kevlar can help shield against bullet impact and penetration, but the injuries to the body from the resulting trauma can be lifechanging, if not fatal. Delta Three Oscar, the ballistic arm of D3O, produces state-of-the-art helmet liners worn by the American military to help reduce trauma by dissipating the harmful forces created by blunt force impacts, without sacrificing comfort. Delta Three Oscar’s latest advanced ballistic helmet pad system, Halo™, exceeds blunt impact standards by 33% while being 30% lighter than the next best-in-class competitor.
“At the heart of D3O is a vision and passion to save lives”, commented Mostyn Thomas, D3O’s Global Brand Director. “With growing numbers of people leading active lifestyles and wanting to push the boundaries of what’s possible, we’ve made it our mission to out-engineer the physics of harm. And so, every D3O product that we bring to market protects – either against impact, vibration of fatigue.”
D3O also develops some of the highest performing protective gear for industrial and DIY workers, designed to provide toughness and durability without reducing dexterity and movement. D3O produces some the world’s most advanced knee pads, adopted by the likes of Snickers Workwear and Ariat, to meet the specific requirements of workers repeatedly kneeling, standing, and moving around whilst working. D3O also offers materials engineered specifically for safety shoe manufacturers such as Sixton to enhance underfoot longevity, stress reduction & pressure point load management for workers, with no loss of performance over time.
As well as protecting people, D3O also keeps your valuable things safe from harm, with D3O materials used by many of the world’s leading phone accessory brands in the form of phone cases and screen protectors. With new devices costing up to £1,000, why wouldn’t you trust D3O to protect your phone against accidental drops.
The ability to learn from a variety of industries and end-users gives D3O an unrivalled pipeline of innovation and new product development, constantly taking learnings from one market and applying it to another to improve the riding experience of motorcyclists. Simply put, this means lighter, cooler, and more comfortable gear, with no compromise on protection. After all, brands such as Furygan, Harley Davidson, Triumph, Richa, Rukka, KTM, Belstaff, Icon and Klim can’t be wrong.
