The world-famous motorbike adventurer Charley Boorman and Touratech, the No. 1 adventure company, are the perfect match. This is precisely why the British traveller is once again Brand Ambassador for the company from the Black Forest in 2025. And a number of joint projects are already planned. Charley Boorman achieved worldwide fame in 2004 with his motorbike series ‘Long Way Round’. And together with his friend and travelling companion Ewan McGregor, he deserves credit for taking the subject of motorbike travel out of its niche and making it accessible to a broad TV audience for the first time. Touratech clearly recognised the potential of the project, which was unusual for the time, and provided Charley and Ewan with extensive support in the form of equipment. ‘When we started the preparations for Long Way Round, we contacted Touratech and explained what we had in mind. To our surprise, Touratech was immediately on board. I‘ll never forget when this box with all the Touratech material arrived at our office where we were setting up the bikes. It was like Christmas!’, Charley recalls in the big interview in the Touratech customer magazine ‘Travel Time’.
 

Close cooperation for more than two decades
This cooperation was followed by numerous other joint projects such as the unforgettable ‘Race to Dakar’, when Charley took part in the mother of all rallies on a Touratech F 650 GS. The adventurer has also always been able to rely on Touratech‘s support in other endeavours. Over more than two decades, a close collaboration has become something of a friendship. Charley is involved in the film and photo productions on the Adventure Country Tracks (ACT), shot the spectacular adventure movie ‘Thailand Unleashed’ together with a Touratech team, is a regular guest at the annual Travel Event.

Charley Boorman remains Touratech brand ambassador in 2025
‘We are already looking forward to many more adventures with Charley,’ says Touratech CMO Martin Wickert. ‘I can’t reveal any details at this point, but the adventure community can look forward to some spectacular riding,’ says Wickert.
Anyone who wants to meet Charley Boorman in person will have the opportunity to do so at the 20th Touratech Travel Event from 30 May to 1 June 2025 in Niedereschach.


Further information at www.touratech.de