Indian Motorcycle dealers from across the region gathered at the brand’s first in-person business conference since 2019. Representatives from the UK’s 19 dealership locations were rewarded with first-class accommodation and hospitality while taking the opportunity to explore the all-new Kensington based Indian Motorcycle Brand Experience Centre, located within the imposing ground floor footprint of the Hilton London Olympia.
Despite the trading challenges of the previous two years, Indian Motorcycle UK has seen expansion of its dealer network sites and record sales growth across all key market sectors for the sixth year running; motorcycle unit sales have increased by +26% YOY 2021 vs 2020 and Parts, Garments & Accessories sales increased by +35% in the same trading period.
Andy Simpson, National Sales Manager, Indian Motorcycle: “We are happy to report buoyant growth in the Indian Motorcycle UK business, our committed dealer network continues to invest heavily in the FTR, Scout, Chief and our premium touring platforms to maximise the local market opportunity. Our loyal partners are capitalising on Indian Motorcycle’s market leading new product offering, assisted by robust sales and marketing support, and yet we are still to fulfil our full retail potential as our network continues to expand with carefully selected retailers – The future is bright for Indian Motorcycle dealers, and we enjoy celebrating that success with our network.”
Key to the networking event were the Indian Motorcycle 2021 Dealership Awards, presented by Andy Simpson, to celebrate the achievements and commitments to the Indian Motorcycle brand across all aspects of business delivery.